About

Samadi is named after the founder's grandmother, a tailor who taught her to sew.

She worked by hand, slowly and precisely, with a deep respect for cloth. Every seam had a reason. Nothing was rushed. That patience is where the label begins.

Samadi carries her name and the world she came from: Iranian cinema, poetry and art, and the quiet confidence of women who dress with intention. These references live in every piece, even when they can't be seen.

Every piece is made by hand in London in limited runs, in natural fibres: silk, organic cotton jersey and deadstock leather. Each garment is finished the way she taught, with French seams and stitching done by hand.

A tree is planted with every order.

"She taught me that clothes should be made to be kept, not replaced."